The Joys project was born from my deep passion for fashion and the desire to create something unique, innovative and exclusive, which could best express femininity in all its forms.

I have always believed that beauty lies in curves and details, and it is precisely this vision that has guided the creation of each individual garment.

Feminine curves are the main source of inspiration for the style and cuts of the costumes, designed to hug the body naturally, like a second skin.

Each model is designed to enhance the curves, without ever sacrificing comfort and elegance. My intention is to offer women a garment that not only makes them feel beautiful, but also makes them feel confident, with a perfect fit.

I personally take care of every phase of the creative and production process, putting into every step a meticulous care, an attention to detail and an unconditional love for my work.

Every choice, every seam, every fabric is selected with the utmost commitment, so that each costume represents the ideal of elegance and quality that I have always wanted to create.

100% Made in Italy, the costumes of the Joys collection are the result of laborious craftsmanship, which combines the tradition of our country with a contemporary vision of fashion.

Each piece is a perfect fusion of quality, craftsmanship and refinement, a tribute to the beauty of the modern woman and her desire to stand out .

Behind every choice, every line and every detail, there is the desire to offer a product that goes beyond expectations. A product that speaks of quality , passion and dedication, and that represents my constant commitment to satisfying the needs of every woman who chooses Joys. It is with great joy that I share this dream with all of you, hoping that you can feel the same passion that I have put into every creation.

Joanna of the Judge